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MUCHACHOMALO I These shorts are based upon the Muchachomalo prints that have been used over the past ten years.


An anniversary print isn’t complete without a ten year compilation. The faces of the most popular prints are combined with the bodies of the SS2015 Stories cam- paign. Do you recognize the prints?


The texts that are used on these shorts are the foundati- on of Muchachomalo.
They tell the story of Mucha- chomalo through its themes and matching logos: “Let me tell you a story about my LIFE. When I was a little boy I liked to watch my favorite HEROES ght crime and evil.
The STORIES that were being told inspired me, so I made sure to bring back the good old SETTER TIMES and try to make them even better. Even though some CULTURES were clashing, several cultures were mixing and blending. I couldn’t believe my eyes;
I was amazed. lt resulted in true ART. The HAPPINESS levels were rising and no one would stop it. Now LIFE’S A PARTY and bad boys rule.”

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